Privacy Policy

This Privacy Policy was last revised April 15th, 2024

This privacy policy discloses the privacy practices of Beauty by Biba, LLC and all websites owned or operated by Beauty by Biba, its subsidiaries, and corporate affiliates. This privacy policy describes how Beauty by Biba collects and uses the information you provide on www.beautybybiba.com (Site) and in connection with Beauty by Biba services (Services). It also describes the choices available to you regarding our use of your information and how you can access and update this information. Your use of our website(s), including any dispute concerning privacy, is subject to this Privacy Policy. By using our Site, you are accepting the practices set out in this privacy policy. Please review this privacy policy to learn more about how Beauty by Biba protects the privacy of your personally identifiable information.

**What Information We Collect:** The types of information that we collect fall under two general categories: personally identifiable information and usage data. Personally identifiable information consists of any information which can be used to specifically identify you as an individual, whereas usage data consists of aggregate information or any information collected automatically from your device (e.g., smartphone, tablet) or your web browser. In connection with your use of the Site and Services, we may collect the following personally identifiable information about you: name, mailing address, email address, phone number, billing information, username, password, and photos, videos, and other content you provide. We may also collect the following usage data from you: IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of click, and information on how you interact with our Site and Services and unaffiliated websites. In certain instances, usage data may be considered personally identifiable information, and where required by applicable law, it will be treated as such.

**Why and How We May Collect Personally Identifiable Information And Usage Data:** We may use information about you:

- for our everyday business purposes, such as establishing and managing your customer account, responding to your enquiries, providing products and Services you request, processing and collecting payments and providing customer support;

- to provide information about our business and offer our products or Services to you and products and services of others that we think you may find of interest;

- to communicate about, and administer your participation in, special events, programs, surveys, contests, sweepstakes and other offers or promotions;

- to enable you to interact with Beauty by Biba and our affiliates through our message boards, blogs and social media;

- to evaluate and improve our business, including developing new products and Services and analyzing the effectiveness of products, Services and, this Site, and any other websites we may have and soliciting your feedback through e-mail communications, telephone calls, and/or focus groups;

- to tailor our offerings to your personal interests and the manner in which you interact with us;

- to perform data analyses, including market and consumer search, trend analysis, demographic analysis and financial analysis; and

- to comply with legal recommendations, applicable legal requirements and our policies and practices. We may also use information in other ways for which we provide notice at the time of collection to the extent required by law or this notice. As permitted by applicable law, we may use usage data for any permissible purpose without notice to you.

**We also note the following details regarding how we process your information:** Technologies such as: cookies, beacons, tags and scripts may be used by Beauty by Biba and analytics service providers. These technologies are used in analyzing trends, administering the Site, tracking users’ movements around the Site and to gather demographic information about our user base. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregate basis.

- Log Files: Any time you visit any of our Site, our servers automatically gather information from your browser (such as your IP addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks) to analyze trends, administer the Site, prevent fraud, track visitor movement in the aggregate, and gather broad demographic information. For example, we may log your IP address for system administration purposes. IP addresses are logged to track a user’s session. This gives us an idea of which parts of our Site users are visiting. We do not share the log files externally.

- Cookies: We use “cookies” to keep track of some types of information while you are visiting our Site or using our Services. Cookies are very small files placed on your computer, and they allow us to count the number of visitors to our Site and distinguish repeat visitors from new visitors. They also allow us to store passwords and user preferences and to track user trends. We rely on cookies for the proper operation of our Site; therefore, if your browser is set to reject all cookies, the Site will not function properly. Users who refuse cookies assume all responsibility for any resulting loss of functionality. We do not link the cookies to any personally identifiable information.

- Web Beacons: “Web beacons” (also known as “clear gifs” and “pixel tags”) are small transparent graphic images that are often used in conjunction with cookies in order to further personalize our Site for our users and to collect a limited set of information about our visitors. We may also use web beacons in e-mail communications in order to understand the behavior of our customers. We do not link the web beacons to any personally identifiable information.

**Personally Identifiable Information About You:** When you visit our Site or use our Services, we may collect the above-mentioned personally identifiable information about you. Your responses to any of our questions about you will be kept strictly confidential, while other personally identifiable information about yourself (such as first and last name, address, etc.) may be used to build your profile. Finally, for interactive content and Services such as a Beauty by Biba Blog, where you may choose to have a public profile, we may display your personally identifiable information to other community members and visitors. You may choose to provide us with your photo(s) or video(s) and by providing us such content, you agree that we may make them available to users of Beauty by Biba’ Site or Beauty by Biba’ blog, including without limitation, if you are selected as the winner of any promotion. Except as otherwise stated in this privacy policy, we do not disclose your personally identifiable information to other users of our Site or Services. If you are concerned that your personally identifiable information is incorrect, please contact as detailed below.

**Purchase Information:** To process purchases, we may require your name, address, phone number, e-mail address and credit card information. Such personally identifiable information is used primarily to process your order or as otherwise described herein. Credit card transactions are processed through industry standard Secure Socket Layer (SSL) and/or strong encryption (3DES) by a third party, which only uses your personally identifiable information for that purpose.

**E-mails And Telephone Calls:** We require an e-mail address from you when you register for our Services. We use your e-mail for both transactional (e.g., order confirmation, refund and renewal processing) and promotional (e.g., newsletters, new product offerings, special discounts, event notifications, special third-party offers) purposes. E-mail messages we send you may contain code that enables our database to track your usage of the e-mails, including whether

the e-mail was opened and what links (if any) were clicked. If you would rather not receive promotional e-mails from us, please see the section below labelled Opt-Out of Our Email Communications. Please note that even if you opt-out of receiving marketing communications from us, we may need to send you certain service-related communications relating to Beauty by Biba goods and Services, such as product recall information. In accordance with applicable law, we may also contact you by telephone or text message (including to any wireless number you may provide to us) solely in connection with Beauty by Biba’ Services.

**Online Survey Data:** We may periodically conduct voluntary surveys. We encourage our visitors to participate in such surveys because they provide us with important information regarding the improvement of our Site or Services. You may also volunteer for certain surveys that we may offer to our users, and any additional rules regarding the conduct of such surveys will be disclosed to you prior to your participation. We do not link the survey responses to any personally identifiable information, and all responses are anonymous.

**Public Forums:** Beauty by Biba may participate in discussion boards, such as blogspot.com. Any personally identifiable information that is disclosed in these areas becomes public information and you should exercise caution, particularly with respect to you posting about children, when deciding to disclose any personally identifiable information. Please consult the community guidelines for each discussion board when posting comments on them.

**Disclosure Of Your Information To Third Parties:** We will only share your information with third parties in the ways defined in this privacy policy.

- Disclosure By Law: You acknowledge and agree that we may disclose information you provide if required to do so by law, at the request of a third party, or if we, in our sole discretion, believe that disclosure is reasonable to (1) comply with the law, requests or orders from law enforcement, or any legal process, such as a subpoena (whether or not such disclosure is required by applicable law); (2) protect or defend Beauty by Biba’, or a third party’s, rights or property; or (3) protect someone’s health or safety, such as when harm or violence against any person (including you) is threatened.

- Disclosure To Trusted Third Parties By Us: We may share your non- personally identifiable information with third parties, in a manner that would not reveal your identity. We may share your personally identifiable information, sometimes in conjunction with your non-personally identifiable information, with service providers that may be associated with us to perform functions on our behalf. For example, outsourced EDI (electronic data interchange) representatives may need access to your information to perform Services for you. Your information will be treated as private and confidential by such service providers and not used for any other purpose than we authorize. In addition, from time to time, we may share personally identifiable information (such as e-mail or mailing address) about our user base with carefully selected third parties, so they can offer goods and services that we believe may be of interest to our users. As required by applicable law, if you do not wish to receive offers from our trusted partners, please opt out by emailing us at hello@beautybybiba.com: Please do not share personally identifiable information about me with Beauty by Biba trusted partners for their direct marketing purposes.

- Disclosure to Trusted Third Parties at Your Request: When visiting our Site, we may provide you with advertisements, promotions, sweepstakes and offers from third party providers. If you choose to accept any such offers, you may either (depending on the situation) directly provide your information in connection with the offer to such third-party provider, or we will provide your information, including billing information, to the third party provider by pre- populating the offer registration forms. Your information will not be transferred until you actually accept the offer. You may opt-out of the offer at any time up until this point. Please refer to the third-party provider’s own privacy policy (provided on the offer pages) if you have any questions regarding how your information is used by such providers. Please be aware that these offers may be presented on pages framed by a Beauty by Biba website. Although these offer pages may have the look and feel of our Site, you will be submitting your information directly to the third-party advertiser. You agree that to the extent permitted by applicable law, we will not be responsible or liable for any loss or damage of any sort incurred as the result of any such dealings, including the sharing of the information you supply to us with third party providers described here, or as the result of the presence of such providers on the Beauty by Biba Site.

- Information Transferred As a Result of Sale of Business: As we develop our business, we may buy or sell assets and, depending on the transaction, your information may be one of the transferred assets. In the event that we are acquired by another company, your information may be part of the assets transferred to the acquiring party. If this occurs, you will be notified if there are any material changes to the way your information is collected or used.

**Countries where Information May Be Disclosed:** To the extent that Beauty by Biba discloses any information to Trusted Third Parties, they will likely be in the United States of America. Beauty by Biba operates in numerous jurisdictions and will disclose as required by law in any jurisdiction where such disclosure is necessary to comply with the law or any legal process.

**Security:** We will exercise reasonable care in providing secure transmission of information between your computer and ours but given that no information transmitted over the Internet can be guaranteed 100% secure, we cannot ensure or warrant the security of any information transmitted to us over the Internet and hence to the extent permitted by applicable law, accepts no liability for any unintentional disclosure. If you have any reason to believe that your interaction with us is no longer secure, please contact us as detailed below.

**Links to or Access from Other Sites:** You may be able to access your account or content of your account from third party sites, such as social networking sites, by way of various applications. The privacy policies and practices of such sites in connection with information you disclose on such sites may differ from the practices of Beauty by Biba as set forth in this privacy policy, and you should review their policies and practices to ensure that the privacy of the information you submit on their site does not conflict with and is consistent with how you wish your information to be treated. When you visit such sites, they may also place their own cookies or other files on your computer, collect data or solicit personally identifiable information from you. We are not responsible for the privacy policies or practices or the content of any other websites that may provide access to, or be linked to or from, this site, including that of any social networking sites and third-party advertisers whose offerings require you to navigate away from our Site. Our Site also includes social media features, such as the widgets, or interactive mini-programs that run on our Site. These features may collect your IP address, which page you are visiting on our Site, and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Site. Your interactions with these features are governed by the privacy policy of the company providing it.

**Opt-Out of Our Email Marketing Communications:** You may use the following options to opt out of receiving promotional e-mails and newsletters from us.

1. Email us at hello@beautybybiba.com to “unsubscribe”.

2. For any Services that allow you to control which e-mails you receive, go to the email settings page from your account home page, and un-check the undesired promotions.

Online Behavioral Advertising: We may use (through third parties on unaffiliated websites) and authorize third parties to use on our Site and Services, cookies, tags and similar technologies for us and our unaffiliated trusted partners to provide you advertising that may be of interest to you. Please visit the Network Advertising Initiative's or the Digital Advertising Alliance's or the settings on your device for more information and how to opt-out of certain tracking for such purposes. Please note that even if you opt-out such technology, you may continue to receive advertisements, they just will not be tailored to your interests.

Contacting Us: If you have any questions about this Privacy Policy, a breach of any applicable privacy laws, the practices of this Site, or your dealings with any Beauty by Biba websites, you can contact: hello@beautybybiba.com Please include the nature of your question or complaint, and an email address for contact purposes. Beauty by Biba will attempt to review and provide a response in ten (10) business days after the receipt.